BILD Group and mobile.de integrate mobile.de listings into AUTO BILD and BILD.de in Germany; 1.6 million listings broaden buyer reach

BILD Group and mobile.de Launch Comprehensive Partnership for the Digital Vehicle Market

Integration of Germany’s largest vehicle marketplace on AUTO BILD and BILD.de

mobile.de, Germany’s largest vehicle marketplace, is becoming the new vehicle market partner for AUTO BILD and BILD.de. Through this collaboration, the BILD Group is further expanding its mobility marketplace. At the same time, mobile.de provides car dealers with even greater reach and access to additional potential buyers. Plans are also in place to expand the range of used car listings on AUTO BILD and BILD.de to include pre-registered vehicles and leasing offers.

As of August 1, 2026, mobile.de is supplying all its used vehicle listings to AUTOBILD.de. This integration gives users of the service access to Germany’s largest online vehicle marketplace. The new vehicle market remains accessible at gebrauchtwagen.autobild.de and will significantly expand the range of options available to car buyers on BILD.de as well.

Furthermore, the vehicle market platform is set to be further developed in collaboration with mobile.de. In the future, users will be able to access not only used car listings but also attractive offers for pre-registered vehicles and leasing deals directly on the digital platforms of AUTO BILD and BILD.

Robin Hornig, Editor-in-Chief of AUTO BILD : “Anyone interested in cars today is looking for more than just information; they want a direct path to the right vehicle. Together with mobile.de, we are creating a much broader range of offers for our users at AUTO BILD and BILD, combining independent automotive journalism with Germany’s largest vehicle marketplace. In doing so, we are making the search for the next car easier, more relevant, and more convenient, while strengthening our strategic positioning as a digital buying advisor and mobility marketplace alongside a strong partner.”

As part of the partnership, mobile.de listings will be deeply integrated into the editorial environment of AUTO BILD and, subsequently, on BILD.de as well. Users receive direct recommendations for relevant vehicle listings alongside used-car reports, buying guides, model showcases, and comparative tests. Furthermore, plans are in place to integrate offers for leasing and pre-registered vehicles into selected editorial content.

Another key focus of the collaboration is the BILD buying guide. Relevant offers can be displayed alongside vehicle rankings and buying guide content, giving users access to suitable vehicle listings that complement the editorial material.

Ajay Bhatia, CEO of mobile.de , comments: “The strategic partnership with AUTO BILD and BILD.de creates significantly greater visibility for car dealers within one of Germany’s most important editorial environments for car shoppers. At the same time, we reach people at the exact moment their interest turns into a concrete intention to buy—making the path to the right vehicle listing on our platform even easier and more direct.”

Through this new partnership, the BILD Group and mobile.de are strengthening their position across the entire customer journey—from initial information gathering, buying advice, and comparisons to the actual vehicle search and transaction.

mobile.de is Germany’s largest vehicle marketplace, featuring over 1.6 million listings for passenger cars, commercial vehicles, motorcycles, and e-bikes (2025 annual average). Both private customers and vehicle dealers use the platform, benefiting from more than 140 million visits per month (Source: mobile.de Google Analytics tracking; monthly average, January to December 2025). As a “one-stop shop,” mobile.de’s portfolio extends beyond buying and selling to include financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classifieds marketplaces.

BILD is Germany’s largest media brand, delivering outstanding digital and print journalism around the clock across categories such as news, politics, entertainment, sports, health, and lifestyle advice. With titles including BILD, BILD am SONNTAG, B.Z., SPORT BILD, AUTO BILD, COMPUTER BILD, and the BOOK family, the BILD Group reaches over 40 million people in Germany each month (b4p). Like BUSINESS INSIDER, MORNING BREW, POLITICO, and WELT, BILD is part of Axel Springer, a family-owned transatlantic media company with locations in Berlin and New York.

For further information, please contact:

mobile.de : Nils Möller, Senior Communications Lead, Tel.: 0152-54802957, E-Mail: nils.moeller@adevinta.com

BILD Group : Christian Senft, Director Communications, Tel.: 0151-44047239, E-Mail: christian.senft@axelspringer.com

Director Communications BILD Group, Deputy Company Spokesperson