On generated net sales of 850.3 million CHF in Zurich; Direct to Consumer (DTC) drives profitability

On records significant sales growth

12.08.2026, 10:20 Uhr Zurich - The athletic footwear and sportswear manufacturer On generated net sales of 850.3 million Swiss francs in the second quarter of the year, reflecting growth of 13.5 percent. Adjusted EBITDA also rose by 23.5 percent to 168.1 million Swiss francs.

( CONNECT ) On delivered another “quarter of premium growth” in the second quarter of 2026, as detailed in a statement . The Zurich-based manufacturer of athletic footwear and sportswear increased net sales to 850.3 million Swiss francs, which corresponds to growth of 13.5 percent. Adjusted for currency effects, sales actually rose by as much as 21.6 percent. On highlights the high share of direct sales in net sales, amounting to 26 percent overall (34.3 percent on a constant currency basis).

The Direct to Consumer (DTC) business led to significant growth in profitability, the company states. Adjusted EBITDA (earnings before interest, tax, depreciation and amortization) was increased by 23.5 percent to 168.1 million Swiss francs, while the adjusted EBITDA margin moved from 18.2 percent to 19.8 percent. Adjusted net income of 117.6 million Swiss francs was achieved, following 29.7 million Swiss francs in the prior-year period. The gross profit margin rose by 3.9 percentage points to 65.4 percent.

“We are proving that a brand can achieve global scale without compromising its premium brand positioning. Our Q2 results reflect this discipline - demonstrating strong net sales growth globally, significant expansion of our own channels, and an exceptional gross profit margin”, comments David Allemann, founder and co-CEO of On, in the statement.

Across the full year 2026, On is working on the assumption of “constant currency net sales growth in the low 20 percent range”. After the end of the first quarter, the company defined “constant currency net sales growth of at least 23 percent” as its outlook for the remainder of the year. ce

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