Carlos Velasco and Marianna Obrist launch Multisensory Experiences at BI Oslo, The Library, Nattbordet (B5i); Followed by Q&A and reception
Book launch: Multisensory Experiences | BI
Join authors Carlos Velasco and Marianna Obrist for the launch of their book Multisensory Experiences: Where the Senses Meet Technology, published by Oxford University Press in April 2025.
Starts: 15:00, 8 September 2026
Ends: 16:15, 8 September 2026
Location: BI - campus Oslo, The Library, Nattbordet (B5i)
Contact: Hilde Marie Sandstrak (hilde.m.sandstrak@bi.no)
Our everyday experiences are inherently multisensory, engaging sight, sound, touch, taste and smell. The book explores how technology is transforming these experiences and examines the opportunities, challenges and responsibilities involved in designing the multisensory experiences of the future.
This is the second edition of the book. The first edition was published in 2020, just as the COVID-19 pandemic began to transform how we think about digital technology and the importance of sensory interaction.
The authors will present the book and its key ideas, followed by a Q&A. The evening will conclude with a reception and book signing.
For more information and to reserve your place, please visit this page.
Professor in the Department of Marketing at BI Norwegian Business School, where he co-founded the Centre for Multisensory Marketing.
He received his D.Phil. in Experimental Psychology from Oxford University, after which he worked in a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human–Computer Interaction, and focuses on understanding, and capitalising on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research.
Professor of Multisensory Interfaces in the Department of Computer Science at UCL and the co-founder and Chief Scientific Officer (CSO) of Hynt Labs Limited.
Her research investigates the integration of touch, taste, and smell as interaction modalities in Human-Computer Interaction (HCI), with applications spanning VR, automotive, and health
wellbeing. Her most recent projects include an EPSRC
NIHR Smell Care project that validated a digital smell training solution through a real-world deployment; an EU FET Touchless.AI project studying novel touchless interfaces for social interaction, a UKRI TCC - Textile Circularity Centre, and an InnovateUK project OWSleep on developing digital scent tech for improved sleep quality. She published over 100 articles, including in high impact journals like Nature Scientific Report , and leading HCI journals like Transactions on Computer-Human Interaction (ToCHI) , International Journal of Human-Computer Studies, and the premier HCI conferences ACM UIST, CHI.