--- title: "Swedish equestrian safety equipment company seeks distributors and retail partners in Europe; to support sustained expansion in major EU markets" sdDatePublished: "2026-08-27T09:10:00Z" source: "https://een.ec.europa.eu/partnering-opportunities/swedish-developer-premium-rider-protection-equipment-seeks-distributors" topics: - name: "equestrian" identifier: "medtop:20000923" - name: "sports management and ownership" identifier: "medtop:20001324" - name: "business strategy and marketing" identifier: "medtop:20000192" - name: "commercial contract" identifier: "medtop:20000196" - name: "retail" identifier: "medtop:20000252" locations: - "Sweden" - "Netherlands" - "Belgium" - "Poland" - "Germany" - "France" --- Swedish equestrian safety equipment company seeks distributors and retail partners in Europe; to support sustained expansion in major EU markets Swedish developer of premium rider protection equipment seeks distributors and retail partners in Europe | Enterprise Europe Network Term of Validity: 27 August 2026 - 27 August 2027 Summary - Profile Type - Business Offer - POD Reference - BOSE20260826013 - Term of Validity - 27 August 2026 - 27 August 2027 - Company's Country - Sweden - Type of partnership - Commercial agreement - Targeted Countries - All countries General information - Short Summary - A Swedish company active in equestrian safety equipment offers riding helmets and protective vests combining rider protection, functionality and Scandinavian design. The company seeks sales agents, distributors, retail chains and other established sales partners in Europe under commercial agreements. - Full Description - A Swedish company active in the equestrian sector develops and sells safety equipment for riders. Its product range includes riding helmets and protective vests designed to combine protection, functionality and Scandinavian design. The company currently sells its products through its own digital sales channels and established retailers in Sweden. It is now seeking long-term international partnerships to support expansion into selected European markets, with a particular focus on Germany, Poland, Belgium, the Netherlands and France. The internationalisation strategy is based on working with partners that already understand the equestrian market and have established access to relevant sales channels. The company is particularly interested in partners with existing relationships with larger equestrian retailers, specialist stores, riding organisations or other relevant actors in the sector. The company is seeking commercial agreements with sales agents, distributors, retail chains and other strategic sales partners. Depending on the partner's business model and market position, cooperation may involve representing the products, introducing them to established sales networks, distributing them nationally or regionally, or developing access to suitable retail channels. The intended cooperation goes beyond a one-off product transaction. The company is seeking partners that can support a sustained market presence and contribute to the positioning of the product range around rider safety, protection, functionality and quality. Partners should therefore have relevant knowledge of the equestrian sector and the ability to introduce and develop the offering within their established commercial networks. - Advantages and Innovations - - Combines riding helmets and protective vests within a product offering focused specifically on rider safety and protection. - Addresses both protective function and practical use for riders rather than focusing solely on appearance or sporting equipment. - Combines safety-oriented product development with Scandinavian design principles. - Already has experience of selling through both direct digital channels and established specialist retailers in its home market. - Offers international partners a focused product range for the equestrian sector that can be integrated into existing specialist sales networks. - Stage of Development - Already on the market - Sustainable Development Goals - Goal 3: Good Health and Well-being - Goal 12: Responsible Consumption and Production Partner Sought - Expected Role of a Partner - The company is seeking experienced commercial partners operating in the equestrian sector in EU. Sales agents should have established contacts with relevant equestrian retailers and other commercial actors and be able to represent the product range and identify suitable sales opportunities. Distributors should have existing distribution infrastructure and market access within the equestrian or related sporting goods sector and be able to introduce, promote and supply the products to suitable retailers. Retail chains and other strategic sales partners should operate established channels relevant to equestrian equipment and have the capacity to introduce the products to riders and other relevant customer groups. All partners should be able to support the development of a sustained market presence and understand the importance of communicating product characteristics related to safety, protection, functionality and quality. - Type and Size of Partner - SME <=10 - SME 50 - 249 - SME 11-49 - Type of partnership - Commercial agreement Dissemination - Market keywords - 07001004 - Sporting goods, hobby equipment and athletics clothes - Targeted countries - All countries