Frick Marketing, Gabriel Frick’s firm, fills vacancies for crafts and industrial businesses in Upper Swabia and Lake Constance; Three hires from one video.

Frick Marketing, Gabriel Frick’s firm, fills vacancies for crafts and industrial businesses in Upper Swabia and Lake Constance; Three hires from one video.

Frick Marketing – Owner Gabriel Frick

Frick Marketing helps craft and industrial businesses in the region to fill vacancies – in a predictable, measurable way and without recruitment agency fees

Through targeted social media campaigns, we reach skilled workers who aren’t actively looking for a job but are open to a change: exactly the sort of people who never appear on traditional job boards.

The approach is deliberately down-to-earth: honest insights into the business rather than glossy imagery, clear messages rather than advertising clichés, and an application that can be completed in two minutes on a mobile phone. In addition, Frick Marketing supports businesses with online marketing and digital visibility.

Founded in 2022 in Horgenzell, Frick Marketing works primarily with businesses in Upper Swabia and the Lake Constance region – offering short lines of communication, personalised support from the owner and a promise: success is measured by the result – the number of positions filled.

Sector Marketing and consultancy services – recruitment via social media (social recruiting) and online marketing for the skilled trades, industry and technical businesses

Certifications TÜV Rheinland – Certified qualification in sales psychology (certification valid until 13 September 2027, ID 0217464726); management consultant accredited by the BAFA

Number of employees 1 (owner-managed)

Specialist in hard-to-fill vacancies: Frick Marketing recruits skilled workers for craft and industrial businesses in rural areas. In places where traditional job adverts have long since ceased to be effective.

Measurable rather than vague: A single recruitment video secured three new hires for a master car repair workshop – one mechanic and two apprentices. We measure success in terms of hires rather than click counts.

First-hand technical expertise: The founder comes from the energy and biogas sector himself and still manages a plant in the Ravensburg district today. He speaks the language of technical businesses – from control cabinets to job descriptions.

“The Lake Constance region, spanning four countries, is full of global market leaders, hidden champions and craft businesses that do outstanding work yet are still desperately seeking skilled workers. This is precisely where we come in: we raise the profile of these businesses amongst people who want to live and work here.

The regional brand embodies the strength of this location, and securing a skilled workforce is one of its key missions. As a company based in Horgenzell, we are doing our bit. With short lines of communication, strong regional roots and results you can rely on.”