Bonial appoints Florian Reinartz and Karsten Lehmann as CEOs in Germany; continuity of leadership
New Leadership Team at Bonial: Florian Reinartz and Karsten Lehmann Appointed CEOs – Axel Springer SE
New Leadership Team at Bonial: Florian Reinartz and Karsten Lehmann Appointed CEOs
Former members of the management board assume leadership of the company following Christoph Eck-Schmidt’s move to the BILD Group.
Florian Reinartz and Karsten Lehmann have been appointed CEOs of Bonial with immediate effect. They succeed Christoph Eck-Schmidt, who successfully led the company as CEO since 2021 and has been serving as CEO of the BILD Group since August 1, 2026.
Florian Reinartz has been a member of Bonial’s management board since April 2025 and, as Chief Commercial Officer (CCO) and Chief Marketing Officer (CMO), oversees sales and marketing activities in Germany and France. Karsten Lehmann has served on the management board since 2023 as Chief Product Officer (CPO), with responsibility for all product and technology-related functions.
In their respective roles, Reinartz and Lehmann have played a key part in shaping the company’s development and will bring their experience and areas of responsibility to the joint leadership of Bonial.
Mark Dekan, Executive Board Member “Commerce” at Axel Springer : “With Florian Reinartz and Karsten Lehmann, two experienced leaders who know both the company and the market exceptionally well are taking over the leadership of Bonial. Their complementary strengths across sales and marketing as well as product and technology provide an excellent foundation for the company’s continued development. The fact that we have been able to fill this leadership role with two managers from within the organization is a testament to Bonial’s success story.”
With its new dual leadership structure, Bonial is ensuring continuity in its management team and the continuation of its strategic direction. Under the new leadership, particular focus will be placed on further advancing the Bonial Retail Marketing Hub. The platform offers integrated solutions for holistic digital retail marketing, enabling retailers and brands to manage advertising activities across channels and engage customers with greater precision.
Bonial is part of Axel Springer SE, a transatlantic family-owned media company with locations in Berlin and New York, among other places. The international company acts as a leading drive-to-store marketing partner and innovation driver for digital retail communication in Germany and France. For 18 years, Bonial has been connecting consumers with stores and enabling retailers and brands to communicate their offers in the digital world in the best possible way. As the market leader in digital offer communication and a full-service provider, Bonial offers customized marketing solutions for 1,500 well-known retailers and currently inspires 14 million users per month on its platforms kaufDA and MeinProspekt, Germany’s largest local shopping apps.
Caroline Jandl-Schulze Director Communications & B2B Marketing c.jandl-schulze@bonial.com +49 151 6753 7508