Panerai Official Time Keeper Salone del Mobile.Milano, Milan; early preview of Luminor 8 Giorni PAM01733
1 Panerai, the historic luxury watch brand merging Swiss precision with Italian design, confirms for the fourth consecutive year its role as Official Time Keeper of the Salone del Mobile.Milano, sealing its partnership with the most prestigious international design event, now in its 64th edition. From April 21 to 26, 2026, Panerai will reopen the doors of its pop-up store in the heart of Milan Rho Fiera, along the very central Corso Italia, offering both visitors and watch enthusiasts the opportunity to experience a new immersive journey into the Maison’s universe. In a temporary space of approximately 100 square meters, Panerai will unveil a curated selection of watches from its iconic collections – Luminor, Submersible and Radiomir, in addition to the Luminor 8 Giorni PAM01733, a new timepiece that, unveiled at Watches and Wonders Geneva 2026, will be early available and previewed to the Italian Market during the week of the Salone del Mobile. Panerai returns to the Salone del Mobile.Milano as Official Time Keeper of the 64th Edition
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